Ad Cost Calculator

See exactly how improving your Quality Score (QS) cuts your Google Ads costs by up to 50%.

Avg. Cost Per Click ($)

Your Monthly Budget ($)

Target Quality Score (1-10)

1 10 10

Your Potential Savings

Effective Discount

50% OFF

By increasing QS from 5 to 10

Wasted Spend: $500.00

Missed Clicks: 0

*Based on Google's Ad Rank formula: CPC ≈ Ad Rank / Quality Score. Improving score directly reduces the Cost Per Click required to maintain position.